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Behaviorism

Behaviorism is a systematic approach to understanding the behavior of humans. All behaviors are either produced by a response to certain stimuli in the environment, or a consequence of that individual's history, a individual's current motivational state and controlling stimuli. Behaviorism combines elements of philosophy, methodology, and psychological theory.

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Crisis communication

Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes.

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Crisis Management

Crisis management is defined as a set of factors designed to combat crises and to lessen the actual damages inflicted. Crisis management should not merely be reactionary; it should also consist of preventative measures and preparation in anticipation of potential crises. Effective crisis management has the potential to greatly reduce the amount of damage the organization receives as a result of the crisis, and may even prevent an incident from ever developing into a crisis.

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Lobbying

Lobbying is the act of attempting to influence the actions, policies, or decisions of officials. Lobbying, which usually involves direct, face-to-face contact, is done by many types of people, associations and organized groups, including individuals in the private sector, corporations, fellow legislators or government officials, or interest groups).

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