Behaviorism is a systematic approach to understanding the behavior of humans. All behaviors are either produced by a response to certain stimuli in the environment, or a consequence of that individual's history, a individual's current motivational state and controlling stimuli. Behaviorism combines elements of philosophy, methodology, and psychological theory.
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes.
Crisis management is defined as a set of factors designed to combat crises and to lessen the actual damages inflicted. Crisis management should not merely be reactionary; it should also consist of preventative measures and preparation in anticipation of potential crises. Effective crisis management has the potential to greatly reduce the amount of damage the organization receives as a result of the crisis, and may even prevent an incident from ever developing into a crisis.
Lobbying is the act of attempting to influence the actions, policies, or decisions of officials. Lobbying, which usually involves direct, face-to-face contact, is done by many types of people, associations and organized groups, including individuals in the private sector, corporations, fellow legislators or government officials, or interest groups).